There are many different ways to market your business, with your website being just one of those ways. We understand that a professional business website is not about adding clever functions just because we can, its about converting interested visitors to real paying customers.

Our background is commercial business not design, although we do have great designers working for us. We believe that marketing, really understanding your customer and your market, is the most important function in any business.

We don’t start the design process until we have met with you and understand how you have positioned your business; what makes your customers make decisions; and which of your competitors are your real competition.

We support our websites from our office in Cheshire, hosting all our sites in a secure UK based datacentre. We know that once you have a website, the last thing you want is for it not to perform, so we make sure that we support you and are available to deal with any issues that may arrive. Hosting your site in the US or Asia may be cheaper, but you don’t want to have to wait for your technical support to get out of bed before getting your site up and running again.

What is SEO?

Certainly its not buying backlinks and stuffing your copy with your target keywords, and ending up with something that is unreadable by a real person. Instead its a much more natural process, using a variety of methods that get your message across.

Just remember, that Google is in the business of providing a great experience to its search users, to keep them coming back again and again. Search users want to find what they’ve searched for, and Google (and Bing) keep tweeking their systems to improve this experience.

So how to do beat Google? You don’t! And if you can’t beat them, join them.

All Google wants to achieve is to get the website for the best real world company at the top of the organic search rankings. That’s your goal. Be the best company for your target search terms!

SEO Chester

So how do you do it?

Backlinks are still important – but they need to be relevant and genuine – don’t make the mistake of buying rubbish. Before you know it, Google will see what you’re doing and will hit your ranking hard. Commenting on blogs and offering to write articles for blogs is a great way of building backlinks that have value.

But ultimately, you need to produce content that real people want to read. Google and Bing will recognise good quality writing, and more importantly, so will your potential customers. Make your site a place that people want to keep on coming back to and you’ll drive the site up the search engine rankings, and visitors will be more likely to turn into real paying customers.

We can help. Whether you want your site content optimised, or you want high quality blog posts written and distributed, we can help. Call us and we can help you to develop a content strategy that both gets your site ranking improved and converts more visitors into customers.